Vehicle sourcing & Client referrals

Vehicle sourcing means finding and delivering cars based on a client’s specific needs. Cars by Cascoe likely operates in the following way:

✅ Finding Vehicles:

• Works with dealerships, auctions, fleet companies, and private sellers to source vehicles.
• Uses trade-only platforms like Manheim, BCA, Copart, and AutoTrader Trade.
  

✅ Custom Sourcing for Clients:

• Instead of selling a fixed inventory, they find cars based on client requests.
• Clients may give a budget, car type, and preferences, and Cascoe finds a match.
• Works well for high-demand or hard-to-find vehicles.

✅ Earning Money in Vehicle Sourcing:

• Markup on the vehicle – Buying at trade prices and selling at a profit.
• Finder’s fee – Charging a sourcing commission (e.g., £500 per car).
• Finance or insurance referrals – Earning from partnerships with finance brokers.
  
  

  ✅ How the Referral System Works:

  • Existing customers refer new buyers and get a reward.
  • Referral incentives could include:
    • Cash rewards (per successful referral).
    • Fuel vouchers or free car services.
    • Discount on future purchases.
      

  ✅ Marketing & Promotion for Referrals:

  • Social Media Engagement – Encouraging followers to refer friends.
  • WhatsApp & Direct Outreach – Sending personalised referral messages.
  • Influencer & Word-of-Mouth Marketing – Partnering with trusted individuals in the car scene.
  • Email & SMS Campaigns – Reminding past clients about referral rewards.

  ✅ Partnerships to Expand Referrals:

  • Work with finance brokers – Customers looking for finance may need a car.
  • Collaborate with insurance agents – Clients buying insurance might need an upgrade.
  • Network with car detailing, service shops, and taxi firms – These industries often know people looking for vehicles.